93.7% of people aged 15–74 used the internet in Q1 2026; voice and video calls most common
In Q1 2026 nearly nine out of ten households had internet access and voice/video calls were the most common online activity.
Recent statistics show that 93.7% of the population aged 15 to 74 used the internet in the first quarter of 2026, while 91.2% of households have internet access at home.
Coverage is higher in urban areas, where 93.8% of residents are connected, compared with 86.4% in other settlements.
Internet use is frequent: 81.2% of people access the web multiple times a day. This intensity is most pronounced among those aged 25 to 54 (91%), followed by young people aged 15 to 24 (85.4%). In the 55 to 74 age group, 63.8% go online several times daily.
Most common online activities
The most widespread online activity is voice and video calling via webcams and popular apps such as Viber, WhatsApp, Messenger, Skype and FaceTime, at 93.5%. Messaging services account for 88.4%, while use of social networks — creating profiles and posting on Facebook, X and Instagram — stands at 88.1%.
Other common internet uses include searching for information about products and services (69.2%) and online banking (50.2%). Around 43% of people read news, newspapers or magazines online.
E‑commerce is well established: 81.2% of respondents have ever ordered or bought goods and services online, 74.9% did so in the last 12 months, and 54% made an online purchase in the past three months.
Photo: Izvor DZS
