Giorgia Meloni applies to EUIPO to register her voice as a trademark
Meloni filed for EUIPO protection after a four‑second clip; registration would add legal tools but not automatically block AI voice deepfakes.
Italian Prime Minister Giorgia Meloni has submitted an application to the European Union Intellectual Property Office to register her voice as a trademark, after a four‑second audio clip circulated online in which she says "I am Giorgia Meloni."
The short snippet echoes language she used at a 2019 political rally: "I am Giorgia, I am a woman, I am a mother, I am Italian, I am a Christian!" That phrase has become widely associated with her public persona.
Meloni and her team have in recent years faced a number of manipulated images and falsified material on the internet, including an image presented as authentic that depicted the prime minister in underwear. Reacting to those fabrications, she said in May: "I can defend myself, but many others cannot."
Legal move and its limits
She has been pursuing legal action since 2024 against an individual who created and published pornographic fake images using her likeness. Registering a voice as a trademark with EUIPO, if approved, would add a formal intellectual‑property right aimed at preventing unauthorised commercial use of that specific vocal identity.
However, trademark protection would not automatically bar AI‑generated imitations of her voice. Legal experts say such a registration provides an additional instrument for civil enforcement against unauthorised exploitation, but it would not by itself eliminate deepfake or synthetic‑voice copies unless those uses fall within the scope of the trademark or related legal claims.
Photo: press material from the event
