Boki 13 stirs ajvar while wearing €8,600 Chanel bag
Photos of Bojan Jovanovski cooking ajvar with a Chanel Maxi Flap on his shoulder sparked laughter and wide social-media reaction.
Boki 13 (Bojan Jovanovski) turned a routine weekend chore into a social media moment by stirring a large pot of ajvar while carrying a visibly branded luxury handbag on his shoulder.
Luxury meets tradition
In photos shared on his social channels he is seen outdoors stirring ajvar in a big cauldron with a wooden paddle, while over one shoulder hangs a Chanel Maxi Flap bag from the Métiers d’art line. The piece — a leopard-pattern tweed model trimmed with the house's metal handle and chain — is listed on the brand's official site at €8,600.
Jovanovski accompanied the images with his trademark playful caption, writing: "Who says ajvar isn't high fashion? While others are mixing in other people's lives, I'm mixing ajvar. Ajvar is finished, le-le-le, now when we sit with fresh bread and cheese, pa pa pa pa pa paaa..."
The post quickly drew a torrent of comments and amusement from followers and fellow entertainers. Singer Rada Manojlović reacted with: "Stir, stir, little one!" followed by crying-laughing emojis.
The light-hearted scene followed Jovanovski's visible presence at a high-profile event in Skopje, where he appeared as a special guest at a concert by his friend Jelena Karleuša.
Between artisanal tradition and luxury branding, the images highlight how modern celebrity culture often blends everyday customs with high-end fashion to create viral moments.
Photo: press material from the event
