H&M launches tweed blazer that echoes Chanel — priced €34.99
The spring/summer tweed jacket channels Mathieu Blazy’s Chanel silhouette and is already being worn by stars such as Dua Lipa.
H&M has introduced a tweed blazer for its spring/summer line that closely channels a recent Chanel silhouette by Mathieu Blazy, but with a high‑street price tag: €34.99. The piece aims to give shoppers the polished look of runway tailoring without the designer price.
Runway echo turned everyday piece
The original tweed jacket — the item that "was the first to walk the runway" in Blazy’s debut presentation — drew immediate attention from fashion editors and celebrities. Among the high‑profile names who have already been seen wearing the design is Dua Lipa, a detail H&M’s new version leans into with its cropped shape, textured fabric and boxy lines.
H&M’s interpretation keeps the recognizable elements of the classic tweed jacket but simplifies construction and trims to suit everyday wear. The result is a modern, wearable silhouette that aims to bridge luxury aesthetics and affordable retail.
Priced at just €34.99, the blazer is positioned as an accessible alternative for buyers who want a touch of high fashion in their wardrobes without investing thousands in couture pieces. Retailers and online shops are already preparing for quick turnover of stock.
Industry observers predict the item could become a seasonal bestseller: with its low price and obvious runway reference, the jacket is expected to sell out rapidly in stores and online and to be one of the autumn’s most sought‑after pieces.
The release underscores a broader trend in which mainstream brands produce clear nods to landmark designer moments, offering mass‑market consumers versions of looks that first appeared on the catwalk.
Photo: press material from the event
