Sofia Maneva revives 'Ljubov ili neshto drugo' with a new, sultry video
The pop singer released a modern version of an older song with a fresh arrangement and a visually bold clip directed by Daniel Joveski.
Sofia Maneva has returned to the spotlight with a refreshed take on an earlier hit: a new version of "Ljubov ili neshto drugo" that pairs a modern production with a freshly conceived video.
The clip presents Maneva in a deliberately sensual styling, with camera work and wardrobe that emphasize her femininity and stage presence. The arrangement updates the familiar melody with contemporary sounds while the visuals recast the song in a bolder light.
Visual concept and direction
Director Daniel Joveski shaped the video’s visual narrative, creating a sequence of shots that underline the mood of the track and its renewed musical approach. The end result aims to feel cohesive: a modern sound supported by compelling imagery.
On the release, Maneva said: "I am very satisfied with how the whole project looks. I wanted 'Ljubov ili neshto drugo' to get a new sound, but also a video-story in which I would feel confident, feminine and sexy. I think we managed to make an interesting combination and I really hope that the audience will like both the song and the video. I can hardly wait to hear their reactions."
The new version is positioned to reconnect with listeners who remember the original while also reaching younger audiences through contemporary production and visuals.
Maneva is already working on another musical project that she says will arrive soon; this single and its video are presented as a preview of what she plans to offer next. For now, fans are invited to watch the new clip and see Maneva in one of her most provocative looks to date.
Photo: press material from the event
