Launch of "Navivaj za Nea" campaign to boost attendance at women's sport
Campaign aims to raise visibility of women’s basketball, football, handball and volleyball and to build a regular audience.
On 9 November 2026 a nationwide campaign titled "Navivaj za Nea – Full stands create future champions" was launched to raise the visibility and popularity of women's sport and to encourage higher attendance at women's matches.
The campaign is being run by Sport Social Solutions (SSS) as part of the project "Fair Play – support for gender equality in sports policies", co-financed by the European Union. The project is implemented by the Macedonian Olympic Committee in partnership with the Macedonian Center for International Cooperation, Sport Social Solutions and the Paralympic Committee.
Organisers say the initiative responds to a persistent problem: despite the results, commitment and successes of female athletes and women’s teams, their matches are still less promoted and often played in front of sparsely filled stands.
Target sports and activities
The campaign covers women's basketball, football, handball and volleyball. A calendar of selected women's fixtures has been prepared in cooperation with the national sport federations and accompanies the announcement. Media, institutions, companies, civic organisations, fan groups and citizens are invited to follow the calendar, attend matches and actively support the campaign.
Sport Social Solutions will carry out media and digital activities, promote selected matches, produce video and radio content, and involve athletes, public figures, fan groups, institutions and other supporters directly in the campaign.
"Women's sport deserves greater visibility, support and an audience. With the 'Navivaj za Nea' campaign we want to encourage a change in the way the public follows and values women's sport. Our aim is that the stands are not filled only for major matches and successes, but that support for female athletes becomes regular and natural. We believe every fan in the stands is an added motivation for the athletes and an inspiration for girls who are just taking their first steps in sport," said Silvia Mitevska, director of Sport Social Solutions.
Organisers emphasise the goal is long‑term: not a single full arena, but the slow creation of a regular audience for women's sport. They urge the public to check the fixture calendar, choose a match and come to cheer.
Photo: press material from the event
